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William Hill Launches Online Betting in West Virginia


William Hill splash screen on a smartphone

William Hill has launched its online and mobile sportsbook in West Virginia, just days before the much-anticipated start of the 101st season of the NFL. [Image: Shutterstock.com]

First bettor placed four wagers

Sports betting giant William Hill US has launched its digital sportsbook in West Virginia, just in time for the start of the 101st NFL season on Thursday.

Through the William Hill sportsbook, sports fans in the Mountain State can wager on an extensive selection of match-ups. As of now, bettors can choose from familiar team games such as football, baseball, basketball, hockey, and soccer, plus lesser-known sports like Australian Rules and Rugby League. Individual sports currently available include darts, golf, table tennis, tennis, and UFC/MMA.

West Virginians can download the William Hill sportsbook on mobile Android or iOS devices or place wagers online.  

The London-based sports betting company announced its West Virginia entrance with a tweet applauding its first bettor, who placed wagers on the PGA Tour Championship, football, baseball, and basketball:

Appetite for expansion

The launch of the sportsbook in West Virginia gives William Hill a firm foothold in four US states, including Iowa, New Jersey, and Nevada.

William Hill’s appetite for US expansion became apparent when it agreed to become Eldorado’s exclusive online and retail sports betting partner in September 2018. In a press release at the time, William Hill announced that it would “within weeks” open sportsbooks in five properties across three states, including The Mountaineer Casino Racetrack and Resort in New Cumberland, West Virginia. Shortly afterward, statewide sports betting apps operators were approved in April 2019.

wide variety of markets, live game wagering, and live gaming casts

For mobile and internet sports betting aficionados in the Appalachian Mountain state, the arrival of William Hill’s digital interface will be well received. In addition to a wide variety of markets, live game wagering, and live gaming casts, the app also features multiple deposit and withdrawal options.

Considered an elite-class sports betting operator, William Hill fired a warning shot across its West Virginia competitors’ bows with its launch offer. Any new customer making a digital deposit will receive a 100% match up to $150, plus a $10 registration bonus.

US base growing

William’s Hill digital footprint in the West Virginia will reinforce its ever-strengthening US position. Currently, the sportsbook is ranked third in terms of annual revenue by Owler, the world’s largest community-based company dataset provider. GVC Holdings was first with $4.7bn, followed by Bet365 with $3.9bn, while William Hill weighed in with $2.1bn.

an impressive 29% sports wagering market share in the US

Following the massive $17.3bn Eldorado-Caesars merger in July, William Hill netted all of Caesars’ sportbooks, which gives it an impressive 29% sports wagering market share in the US. In a first half earnings report on August 5, CEO Ulrik Bengtsson said he was “delighted with William Hill’s performance in these extraordinary times.”

“We have the financial strength to confidently pursue our growth agenda, taking advantage of our market leading position in sports betting in the U.S., and the terrific opportunity that Eldorado’s merger with Caesars brings,” said Bengtsson.

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